International Marketing (Code: 62441‑01)
Time: Wed (5,6,7) · Room: C7‑1026 · Credits: 3
Weekly Schedule (15 weeks)
Week | Date | Topic | Readings/Files | Notes |
---|---|---|---|---|
1 | 2025‑09‑03 | Course intro; International Marketing Overall | Syllabus.pdf | Class 1 reading material |
2 | 2025‑09‑10 | Class 2 | Reading Material | Class 2 reading material |
3 | 2025‑09‑17 | Class 3 | Reading Material | Class 3 reading material |
4 | 2025‑09-24 | Class 4 | Reading Material | Class 4 reading material |
Objectives & Materials
- Apply 4P/7P to global contexts
- Evaluate localization vs. standardization
Text: Keegan & Green, Global Marketing (10e)